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Nov 30, 2000

Small-cap IR: a global perspective

Small caps around the globe are struggling to make their mark, first at home then abroad

Building a successful investor relations program for a small-cap company is no small feat. 'The number one problem for small caps is visibility,' says John Kroen, executive vice president of Dresner Corporate Services. 'Large-cap companies are recognized by name, while small-cap companies have to rely on coverage from a number of smaller mutual funds and portfolio managers who look at these companies specifically.' Another struggle for small caps is surviving today's volatile markets. Recent

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