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Apr 30, 2003

How they do it at Novartis

IR strategy at Switzerland's largest multinational

New skills, or in Latin, novae artes. More than a brand name, it's a pledge to keep innovating by one of the global leaders in pharmaceuticals, Novartis, the Swiss giant born out of the 1996 merger of Ciba and Sandoz. Headquartered in Basel, Switzerland, Novartis has steadily developed a reputation as a solid, well-performing company that continues to grow despite an up and down market. Its annual sales were over $20 bn last year and it has a current market capitalization of about $107 bn,

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