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Nov 25, 2015

Perception studies: how to read an investor's mind

Some firms present study findings at analyst events and management then responds to concerns raised

What are the different ways of approaching investor surveys, and which work best?

At a glance: Mind mapping The easiest way to find out what investors are thinking is to ask them. There is, however, a wide range of options to choose from, depending on what you need to know, how quickly you need to know it and how much you have to spend on finding out. Different approaches Full-blown investor perception studies typically revolve around one-on-one interviews with investors and analysts regarding a specific company. Less resource-intensive options include market studies for

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