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Nov 30, 1995

Multimedia

Multimedia is changing investor relations.

IROs can now deliver sounds and pictures direct to a wired-up globalinvestment audience - and give that audience a chance to answer back. Neil Stewart takes a look from the users' point of view, and profiles some of the key service providers In the War Room at T Rowe Price, analysts, traders and portfolio managers flock to follow their universe of companies. Electronic pipelines pour data into this wired nerve-centre of information, providing the raw material for decision-making on a host

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