Japanese firms will suffer a discount until they improve their translated materials
No matter how great a product may be, if it’s difficult to use, no one will use it. In that vein, a company is only as good as its IR material. And if that company’s IR material is available in multiple languages, care must be taken that all versions – especially the English and, increasingly, the Chinese versions – are up to snuff as well.
Sarah Ingmanson is an IR consultant who specializes in the Japanese market
The easier and seemingly safe strategy is to
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