What not to do with this year's annual report
Want your next annual report to be horrid? Design a cover so bland, so devoid of substance that it threatens to induce reader narcolepsy. Put as many words as you can in the chairman’s message. Make the sentences really long. Say as little as possible about things that didn’t go right. And ask your employees for digital photos. These pictures are not only homespun – they’re free. Take these steps, experts say, and your document will have shareholders and the financial
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