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Jun 30, 1999

War stories

The problems of IR in a war zone - literal or figurative

Investor relations executives often revert to martial metaphors during times of stress. They tell 'war stories' about hostile takeovers, about how they coped with lower than predicted earnings, or the discovery that the momentum players they didn't know were on board had suddenly jumped ship. But what kind of investor relations can you practice when you have to spend more time explaining the politics than the numbers? When we checked around, it seemed that the recommended, tried and trusted

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