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Jan 31, 1999

Careless whispers

A few casual words to a journalist and the next thing you know it's all over the newswires

'Careless talk costs lives.' Today's corporate chieftains may not live under quite the same threat as this 1940s slogan but many have discovered that careless talk can cost your stock price dear – especially when you're talking to a journalist. In fact, it's not just that your stock price might plummet and the value of your stock options take a nosedive in tandem; in investor relations terms, careless talk can be just as dangerous when it's used to inflate market expectations over

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