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Apr 30, 2005

Boardroom strategy: IR and the board

IR has a role presenting to the board but it needs to be clearly defined so IROs do not face uncomfortable questions

For the past few years, Carol DiRaimo, head of IR at Kansas City-based Applebee’s International, has met with Erline Belton, chair of a sub-committee of the board’s compensation committee, for about 90 minutes to discuss issues that include what analysts and investors are saying about the restaurant chain. This meeting is part of Belton’s information gathering for the compensation committee’s evaluation of CEO Lloyd Hill. ‘[Belton] asks a lot of questions about

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