IR at any cost

Few IR department budgets have been left untouched by the wave of cost cuts rolling across the corporate landscape. Buffeted by the onslaught, IROs have been forced to hone their skills at 'internal marketing' as they endeavor to justify their value to senior management. Concurrently, they've been grasping for ways to cut costs and add value for every dollar spent. 'Our management is committed to reducing costs across the company,' comments one veteran investor relations officer. 'I have to