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Nov 30, 2005

How they do it at Genworth Financial

IR for a multi-billion-dollar IPO is no easy task.

Google might have been the biggest IPO of 2004 in terms of hype, but Genworth Financial was the biggest in terms of capital raised: $2.8 bn to Google’s $1.7 bn. While Google’s founders were busy talking to Playboy and running the gauntlet of the SEC’s quiet period rule, Genworth was spun off from General Electric (GE) in a less controversial – though no less successful – manner. Since the IPO in May 2004, GE has raised another $5.6 bn in two secondary offerings

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