The virtue of two-tier IR
When one of Wall Street's scores of travel industry analysts or real estate fund managers wants to see where their Cendant Corp holdings are heading, they can click on the company's web site for the latest amended 10Q or read the CFO's recent remarks from an investment conference.And when a budding investor clicks onto Cendant.com to peruse the corporation, he can click onto Cendant 101, a page that clearly outlines the company's history, brand names, basic financials and market overview.
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Betsy Pisik
Award winning journalist, staff and freelance writer, ghost writer, speech writer, researcher
